Citibank Case Study

Citibank Case 03/18/2012 This case overviews Citibanks e-Business strategy to construct yet more of a world-wide banking giant in retort to customer needs for integrated corporate e-banking platforms. Citibank faced many difficulties in attempting to serve clearly distinct groups of clients, small and mediocre enterprises as well as multinational corporations. In enlargement to the external elements confront the firm, this case outlines the internal tribulations Citibank saw im ordainable to its exposure to faulty mortgages, and the need to reduce costs. Perform a STEEP analysis to understand the general environment set about Citibank.  How will Citibank be affected by external factors?  In particular what is the affect of the internet on the banking industry and Citibank? well-disposed/Demographic- Citibank saw an increased use of web based technologies universal that in turn increased takes about data security. This stir led to an investment from C itibank in more secure IT infrastructure. thus far with the increasing widespread ease of access to the internet, Citibank saw a growing need for an upgrade in their online services. Technological- A rise in a global reliance on IT and the solve forth of web based solutions in the early 2000s upgrade Citibanks need to diversify its portfolio offerings.

Economic- At the eon of the global current crisis that we still see relevance of today, it put momentous downward pressure on interest evaluate as treasuries around the globe adjusted their rates. This was bad word of honor for Citibank revenues as th e global crisis forced the firm to record lo! sses. With that came anticipate song plunges, this put even more pressure on Citibank to rethink its strategies to avoid buyouts, bailouts, and takeovers. Environmental- Geographic borders became less and less a factor in the global economy with increased engineering science that boasted a globalized economy. Many SMEs in Europe and Asia were seen to be run across borders. This elevated the need...If you want to get a wide-cut essay, order it on our website: BestEssayCheap.com

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