Digital marketing Essay Example | Topics and Well Written Essays - 3000 words

Digital marketing - Essay ExampleThe paper Digital marketing study illustrates the use of digital marketing in the adidas grouping strategy for gaining competitive market position. Companies increasingly invent vernal business modelsor strategiesfor selling as the markets orbicularize, competition intensifies, and both consumers and investors become more demanding. The new business challenges of the mesh era largely stems from the globalization. Digital methods such as the real time marketing tools have become an essential part of the global business giants today. Researchers have reported three distinct waves in the direct and interactive marketing during the past 30 years namely mainstreaming, database marketing and the Internet stage. The new horizon in the Internet stage brings fascinating opportunities for the marketers, enabling them to actually realize the goals of one-to one marketing while also encouraging them to learn, deploy, and stick to information technologies str ategically. In other words online technology and marketing have joined during the above third wave. Any business that chooses to ignore these new changes testament most likely die out from the market eventually because the intensifying global competition has made it almost impossible to do any effectual marketing without in some way using the technology of the Internet (Wiedemann, 2001). For example, the adidas Group stated its brands needed to make more relevant to the online audiences in rule to propel demand. Hence the company is now engaged.