Danone

9-608-107 REV : APRIL 1 6 , 2 0 0 8 ____________________________________________________________ ____________________________________________________ Professors Amy C. Edmondson (HBS) and Bertrand Moingeon (HEC Paris), administrator Director of the Europe query sharpen Vincent Dessain, and Research Assistant Ane Damgaard Jensen prepared this case. HBS cases are au indeedtic completely as the basis for class discussion. Cases are non int closeed to cause as endorsements, sources of primary data, or illustrations of effective or otiose management. Copyright © 2007, 2008 President and Fellows of Harvard College. To order copies or predication authorization to reproduce materials, call 1-800-545- 7685, write Harvard Business condition Publishing, Boston, MA 02163, or go to http://www.hbsp.harvard.edu. No part of this subject field may be reproduced, stored in a retrieval system, use in a spreadsheet, or transmitted in both leap or by any meanselectronic, mechan ical, photocopying, recording, or otherwithout the permission of Harvard Business School. AMY C. EDMONDSON BERTRAND MOINGEON VINCENT DESSAIN ANE DAMGAARD JEN SEN Global noesis focus at Danone At Danone we dont let loose around outline, we react to the context around us. For me, its same(p) a Lego box that you buy for your children.

They start to play, trying to bring out a way to build the image on the Lego box. At the end of the day, they give up, throw out the box, and put the pieces away. The next weekend you put all the Lego pieces on the floor and then the strategy starts. They try to imagine s omething. Not what was on the box, save wh! at they have in their heads. That is strategy at Danone for me: Its Lego. Franck Riboud, chairperson and Chief Executive Officer, Groupe Danone At the Paris headquarters of consumer-goods connection Groupe Danone, Franck Mougin considered his options for furthering knowledge manduction in the company. Appointed executive immorality president of human resources (HR) pentad years...If you want to get a full essay, order it on our website: BestEssayCheap.com

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