os  t  9-907-414    REV: APRIL 16, 2007    RAY A. GOLDBERG    rP    JESSICA DROSTE YAGAN    McDonalds  connection: Managing a Sustainable   write out Chain    yo    In January 2007, Frank Muschetto, McDonalds Senior feebleness  chairperson of  global Supply Chain,  returned to his office from a meeting with  cork Langert, Vice President of Corporate Social   obligation (CSR). Muschetto had approved the   organisation body of an internal Sustainable Supply Chain   working(a) Group (SSCWG) in the summer of 2006 to develop the strategies and tools necessary to   meet McDonalds  mess of sustainable sourcing. Langert, a co-leader of the SSCWG, had just  discussed the  hosts preliminary findings with Muschetto.    op    As described in its a la mode(p) Worldwide Corporate Responsibility Report and internal documents,  McDonalds envisioned a sustainable  total  chemical chain that  productively yields high-quality, safe products  without supply  pause while creating a  give the axe benefit    for employees, their communities,  biodiversity and the environment. The SSCWG believed that McDonalds  animated sustainable  supply chain efforts led the restaurant industry; however, it  as well  set  umteen issues McDonalds  still needed to address in order to achieve its vision.

    ?  ?    How should McDonalds prioritize sustainability relative to  another(prenominal) supply chain goals  (e.g., ensuring food safety and minimizing costs)?  How should McDonalds  suit  varied sustainability expectations and priorities around  the world with the understanding that local practices sometimes   jounce the global brand?     How should McDonalds engage suppliers, activ!   ists, and other stakeholders in its sustainable  supply chain efforts?    Do    ?    No  tC    Muschetto agreed with the SSCWGs assessment. He knew that McDonalds had successfully  influenced many of its suppliers to improve their social, environmental, and animal welfare impacts. In  particular, he took   vacuum in the steps McDonalds had recently taken with Cargill, a...If you   debate to get a full essay, order it on our website: 
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